How to Make Sure Your Audience Sees Your Affiliate Offer

Is it possible to make sure that your audience sees the affiliate offer you want to promote?

Not completely. But you can increase your chances many times by adding three steps to your affiliate marketing routine. They may take you a few extra minutes to do, but it will be well worth your time.

Most affiliates have no clue about what they are doing.

They will create a short, generic video and maybe read the sales page out aloud. Then they will add their affiliate link and hope the best.

They are wasting their time.

Others will write a short text or email and add their link. They will hope that their followers will buy. But first of all, their followers may not even see their link.

Secondly, even if they see the link, there will not be much there to inspire a sale.

With the steps I am about to share with you, you will cover it all. You will both inspire the sale and get as many eyeballs as possible on your offer.

It all starts with your email list and how you appear to your subscribers.

Engage

If you do not yet have an email list, build one.

It is ten times more likely to get a sale from an email than from a social media platform. But it is not enough to have a list and send them emails.

The content of your emails matters a lot more.

When you sit down to write an email, have one person in mind. It can be a person you know. Or it can be a so-called avatar, a visualization of your perfect customer.

When you write to one person, you will be more personal than if you think about a group of faceless subscribers.

Be kind, friendly and personal when you write.

Use your Return-key a lot. You should always make your emails look easy to read.

Tell stories, share parts of your life with your audience. If you can be funny that is a big plus but you do not have to.

Engaging and entertaining is much more than just getting a laugh.

Most of all it is showing who you are and what you stand for through your words.

Resend

How many emails do you get every day?

I get more than 100 even though I unsubscribe from email lists I no longer need. Your subscribers are overwhelmed with emails. They will often only pick the ones that stand out.

That is why it is so important that you always engage with your subscribers.

But even the biggest fan of you can miss an email if it is hidden among 20 others that arrive at the same time.

This is why it is a good idea to send your email again to the people who appear to not having opened the first. I write "appear" because sadly there is no way to know for sure. An email can show up as unopened by a subscriber and it could still have been read by that person.

All you can do is to send again to the ones your system tells you have not opened the email.

When should you resend an email?

If what you are writing is important and has a time-limited offer inside.

And how long after the first email?

Unless it is really urgent, then it is better to wait six to eight hours before you send again. Maybe the receiver lives in another time zone than you. Or maybe he has just been too busy to check his email.

You need to give him time to open.

After eight hours, some people will still open old emails, but they are a minority. So it is safe for you to assume that they just missed it and show it to them again.

Should you resend more than once?

You can. Some marketers keep resending until less than one percent of their subscribers opens the email.

Others only resend once.

Could you just resend to everybody? You can, but some people will be annoyed when they see the same email twice. I know... touchy, right? So if you are not afraid to lose a few subscribers, go ahead. Otherwise, only resend to people your system tells you did not open.

Send More Emails

One or two emails about an offer is rarely enough.

Lots of affiliates do that. They send one email, perhaps even with several different offers inside it, and then they call it a day. For good.

You will win many more purchases if you make sure to cover more angles by sending more emails.

Sure, resending the same email works. It works even better if you change the subject line. But it is still depending on what you wrote inside that email.

When you write five emails or more about the same promotion, you can cover a lot more angles and increase your chances of getting noticed in the inbox.

Imagine the following situation.

Sending only one email:

"Brand new offer you will love."

Then to cover every argument for buying and counter argue every objection, you will need to write one very long email.

Or only cover a fraction of what your subscriber needs to know.

Let alone his chances of seeing your email among the hundreds of others he gets every day.

Sending five emails, one each day:

"Brand new offer you will love."

"Why you should check this out if you want to (something great)"

"Should you get this if you do not have time/money?"

And two more, dealing with features and objections.

Now you have five times as many chances to grab your subscriber's interest.

And even when someone has opened every email you sent, he will often consider the first few days and then towards day four or five, he may have considered so long and read so many arguments for in your emails that he decides to buy.

More emails, when they are good, will always equal more sales.

In Conclusion

When you engage with your subscribers every day and you resend the important emails, you can get more sales.

When you combine it by sending more than one email about each promotion, preferably five or more, you are almost certain to make the sale.

And it will only take you a little longer to follow this process.